{"id":2817,"date":"2024-05-21T10:59:45","date_gmt":"2024-05-21T01:59:45","guid":{"rendered":"https:\/\/stg.adsell.jp\/blog\/?p=2817"},"modified":"2024-05-21T10:59:49","modified_gmt":"2024-05-21T01:59:49","slug":"%ef%bc%93c%e3%83%bbswot%e3%81%af%e3%81%a9%e3%81%86%e4%bd%bf%e3%81%84%e5%88%86%e3%81%91%e3%82%8b%ef%bc%9f%e9%96%a2%e4%bf%82%e3%82%92%e3%82%8f%e3%81%8b%e3%82%8a%e3%82%84%e3%81%99%e3%81%8f%e8%a7%a3","status":"publish","type":"post","link":"https:\/\/stg.adsell.jp\/blog\/2817\/","title":{"rendered":"\uff13C\u30fbSWOT\u306f\u3069\u3046\u4f7f\u3044\u5206\u3051\u308b\uff1f\u95a2\u4fc2\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff01\u3010\uff13C\u5206\u6790\u3001SWOT\u5206\u6790\u3001\u7528\u8a9e\u89e3\u8aac\u306a\u3069\u3011"},"content":{"rendered":"\n<p>\u4f01\u696d\u306e\u4e8b\u696d\u8a08\u753b\u306e\u7b56\u5b9a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u4e0a\u3067\u5927\u5207\u306a\u3053\u3068\u306f\u3001\u5ba2\u89b3\u7684\u306b\u81ea\u793e\u306e\u73fe\u72b6\u304a\u3088\u3073\u53d6\u308a\u5dfb\u304f\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>3C\u5206\u6790\u30fbSWOT\u5206\u6790\u306f\u3001\u74b0\u5883\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u3068\u304d\u306b\u5229\u7528\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001\u81ea\u793e\u306e\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\u30013C\u5206\u6790\u30fbSWOT\u5206\u6790\u306e\u610f\u5473\u3068\u7279\u5fb4\u3001\u95a2\u4fc2\u6027\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 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class=\"sme-highlighter\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u74b0\u5883\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u306e\u3072\u3068\u3064\u3002<\/p>\n\n\n\n<p>1980\u5e74\u4ee3\u306b\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u30fb\u30a2\u30f3\u30c9\u30fb\u30ab\u30f3\u30d1\u30cb\u30fc\u306e\u5927\u524d\u7814\u4e00\u6c0f\u304c\u63d0\u5531\u3057\u305f\u8003\u3048\u65b9\u3067\u3001Customer\uff08\u9867\u5ba2\u30fb\u5e02\u5834\uff09\u3001Competitor\uff08\u7af6\u5408\uff09\u3001Company\uff08\u81ea\u793e\uff09\u306e3\u3064\u306eC\u304b\u3089\u59cb\u307e\u308b\u60c5\u5831\u3092\u96c6\u3081\u3001\u5206\u6790\u3092\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u3068\u5e02\u5834\u306e\u72b6\u6cc1\u306e\u628a\u63e1\u3084\u3001\u81ea\u793e\u3068\u7af6\u5408\u4ed6\u793e\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001<span style=\"background-image: linear-gradient(transparent 60%, rgba(207, 46, 46, 0.5) 60%)\" class=\"sme-highlighter\">\u5ba2\u89b3\u7684\u306a\u8996\u70b9\u304b\u3089\u898b\u305f\u81ea\u793e\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u660e\u78ba\u306b\u3059\u308b<\/span>\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/stg.adsell.jp\/blog\/wp-content\/uploads\/2024\/05\/22203555_s.jpg\" alt=\"\" class=\"wp-image-3413\" srcset=\"https:\/\/stg.adsell.jp\/blog\/wp-content\/uploads\/2024\/05\/22203555_s.jpg 640w, https:\/\/stg.adsell.jp\/blog\/wp-content\/uploads\/2024\/05\/22203555_s-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">https:\/\/www.photo-ac.com\/<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ab\u30b9\u30bf\u30de\u30fc\uff08Customer\uff09\uff1d\u9867\u5ba2\u30fb\u5e02\u5834<\/h3>\n\n\n\n<p>\u8fd1\u5e74\u306fSNS\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u304c\u8cfc\u8cb7\u884c\u52d5\u3092\u8d77\u3053\u3059\u3068\u304d\u306b\u306f\u4f01\u696d\u304b\u3089\u63d0\u4f9b\u3055\u308c\u308b\u60c5\u5831\u3060\u3051\u3067\u306a\u304f\u3001\u591a\u304f\u306e\u60c5\u5831\u306e\u4e2d\u304b\u3089\u81ea\u3089\u60c5\u5831\u3092\u9078\u629e\u3057\u3066\u96c6\u3081\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u60c5\u5831\u91cf\u304c\u5897\u3048\u3001\u9078\u629e\u306e\u5e45\u304c\u5e83\u304c\u3063\u305f\u3053\u3068\u306b\u3088\u308a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3082\u591a\u69d8\u5316\u3057\u3001\u5e02\u5834\u74b0\u5883\u306f\u5927\u304d\u304f\u5909\u5316\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5e02\u5834\u898f\u6a21\u3001\u6210\u9577\u6027\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u8cfc\u8cb7\u884c\u52d5\u306a\u3069\u306e\u8981\u7d20\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001<span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u9867\u5ba2\u3084\u5e02\u5834\u306e\u52d5\u5411\u3092\u628a\u63e1\u3057\u3001\u58f2\u4e0a\u306b\u3064\u306a\u304c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b<\/span>\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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class=\"sme-highlighter\">\u6839\u62e0\u306e\u3042\u308b\u5b9f\u73fe\u53ef\u80fd\u306a\u4e8b\u696d\u8a08\u753b\u306e\u7b56\u5b9a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/span>\u3092\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uff13C\u3067\u308f\u304b\u308b\u3053\u3068<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/stg.adsell.jp\/blog\/wp-content\/uploads\/2023\/08\/pexels-vlada-karpovich-7433839.jpg\" alt=\"\" class=\"wp-image-988\" srcset=\"https:\/\/stg.adsell.jp\/blog\/wp-content\/uploads\/2023\/08\/pexels-vlada-karpovich-7433839.jpg 640w, https:\/\/stg.adsell.jp\/blog\/wp-content\/uploads\/2023\/08\/pexels-vlada-karpovich-7433839-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">https:\/\/www.pexels.com\/ja-jp\/<\/figcaption><\/figure>\n\n\n\n<p>3C\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001<span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" 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class=\"sme-highlighter\">4\u8981\u7d20\u306e\u5185\u5bb9\u3092\u639b\u3051\u5408\u308f\u305b\u3066\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u3067\u3001\u3088\u308a\u7d30\u304b\u3044\u73fe\u72b6\u306e\u628a\u63e1\u3068\u6839\u62e0\u306b\u57fa\u3065\u3044\u305f\u5b9f\u73fe\u53ef\u80fd\u306a\u7d4c\u55b6\u6226\u7565\u3092\u7acb\u3066\u308b<\/span>\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"478\" src=\"https:\/\/stg.adsell.jp\/blog\/wp-content\/uploads\/2024\/05\/24732762_s.jpg\" alt=\"\" class=\"wp-image-3412\" srcset=\"https:\/\/stg.adsell.jp\/blog\/wp-content\/uploads\/2024\/05\/24732762_s.jpg 640w, https:\/\/stg.adsell.jp\/blog\/wp-content\/uploads\/2024\/05\/24732762_s-300x224.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">https:\/\/www.photo-ac.com\/<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c8\u30ec\u30f3\u30b0\u30b9\uff08Strengths\uff09\uff1d\u5f37\u307f<\/h3>\n\n\n\n<p>\u30b9\u30c8\u30ec\u30f3\u30b0\u30b9\uff08\u5f37\u307f\uff09\u306f\u3001\u81ea\u793e\u3084\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3067<span style=\"background-image: linear-gradient(transparent 60%, rgba(142, 209, 252, 0.5) 60%)\" class=\"sme-highlighter\">\u597d\u5370\u8c61\u3068\u306a\u308b\u5185\u90e8\u74b0\u5883\u306e\u5206\u6790<\/span>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u306e\u3053\u3068\u3067\u3059\u304c\u3001\u671f\u5f85\u3084\u601d\u3044\u5165\u308c\u306a\u3069\u500b\u4eba\u7684\u306a\u6c17\u6301\u3061\u304c\u5165\u3089\u306a\u3044\u3088\u3046\u3001\u5ba2\u89b3\u7684\u306b\u5224\u65ad\u3067\u304d\u308b\u6570\u5024\u3084\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u5206\u6790\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u8a8d\u77e5\u5ea6\u3001\u4fa1\u683c\u3001\u54c1\u8cea\u3001\u30d6\u30e9\u30f3\u30c9\u529b\u3001\u7acb\u5730\u3001\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u3001\u6280\u8853\u529b\u3001\u4eba\u6750\u3001\u30ce\u30a6\u30cf\u30a6\u306a\u3069\u3001\u7af6\u5408\u3068\u6bd4\u8f03\u3057\u512a\u308c\u3066\u3044\u308b\u3068\u3053\u308d\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a6\u30a3\u30fc\u30af\u30cd\u30b9\uff08Weakness\uff09\uff1d\u5f31\u307f<\/h3>\n\n\n\n<p>\u30a6\u30a3\u30fc\u30af\u30cd\u30b9\uff08\u5f31\u307f\uff09\u306f\u3001\u81ea\u793e\u3084\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3067<span style=\"background-image: linear-gradient(transparent 60%, rgba(142, 209, 252, 0.5) 60%)\" class=\"sme-highlighter\">\u60aa\u5370\u8c61\u3068\u306a\u308b\u5185\u90e8\u74b0\u5883\u306e\u5206\u6790<\/span>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8a8d\u77e5\u5ea6\u3001\u4fa1\u683c\u3001\u54c1\u8cea\u3001\u30d6\u30e9\u30f3\u30c9\u529b\u3001\u7acb\u5730\u3001\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u3001\u6280\u8853\u529b\u3001\u4eba\u6750\u3001\u30ce\u30a6\u30cf\u30a6\u306a\u3069\u3001\u5206\u6790\u3059\u308b\u8981\u7d20\u306f\u30b9\u30c8\u30ec\u30f3\u30b0\u30b9\u3068\u540c\u3058\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5206\u6790\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u7af6\u5408\u306b\u3042\u308a\u81ea\u793e\u306b\u306f\u306a\u3044\u3053\u3068\u3084\u7af6\u5408\u306e\u512a\u308c\u3066\u3044\u308b\u3068\u3053\u308d\u3092\u6319\u3052\u307e\u3057\u3087\u3046\u3002\u5185\u90e8\u74b0\u5883\u306e\u5206\u6790\u306a\u306e\u3067\u3001\u4ed6\u793e\u3068\u6bd4\u8f03\u3057\u3066\u5f31\u307f\u3067\u306f\u3042\u308b\u3051\u308c\u3069\u3001\u81ea\u793e\u306e\u52aa\u529b\u3067\u5f37\u307f\u306b\u5909\u3048\u3089\u308c\u308b\u3082\u306e\u3092\u6319\u3052\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p><span style=\"background-image: linear-gradient(transparent 60%, rgba(142, 209, 252, 0.5) 60%)\" class=\"sme-highlighter\">\u81ea\u793e\u306e\u52aa\u529b\u3067\u5909\u3048\u3089\u308c\u306a\u3044\u3053\u3068\u306f\u3001\u5916\u90e8\u74b0\u5883\u306b\u3088\u308b\u3082\u306e\u3068\u306a\u308b\u305f\u3081\u3001\u30c8\u30ec\u30fc\u30c8\uff08\u8105\u5a01\uff09\u306b\u5206\u985e<\/span>\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30aa\u30d7\u30c1\u30e5\u30cb\u30c6\u30a3\uff08Opportunity\uff09\uff1d\u6a5f\u4f1a<\/h3>\n\n\n\n<p>\u30aa\u30d7\u30c1\u30e5\u30cb\u30c6\u30a3\uff08\u6a5f\u4f1a\uff09\u306f\u3001\u81ea\u793e\u3084\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3067<span style=\"background-image: linear-gradient(transparent 60%, rgba(142, 209, 252, 0.5) 60%)\" class=\"sme-highlighter\">\u597d\u5370\u8c61\u3068\u306a\u308b\u5916\u90e8\u74b0\u5883\u306e\u5206\u6790<\/span>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5e02\u5834\u898f\u6a21\u3001\u6210\u9577\u6027\u3001\u7af6\u5408\u306e\u52d5\u5411\u3001\u666f\u6c17\u3001\u7d4c\u6e08\u72b6\u6cc1\u3001\u6d41\u884c\u3001\u8a71\u984c\u6027\u306a\u3069\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u8981\u7d20\u306b\u3064\u3044\u3066\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5916\u90e8\u74b0\u5883\u306f\u3001\u696d\u754c\u5185\u3001\u56fd\u5185\u3001\u4e16\u754c\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u8996\u70b9\u304b\u3089\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u591a\u89d2\u7684\u306a\u8996\u70b9\u3067\u81ea\u793e\u3092\u898b\u3064\u3081\u76f4\u3059\u3053\u3068\u3067\u3001\u591a\u304f\u306e\u8981\u7d20\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 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class=\"sme-highlighter\">\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790<\/span>\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e02\u5834\u898f\u6a21\u3001\u6210\u9577\u6027\u3001\u7af6\u5408\u306e\u52d5\u5411\u3001\u666f\u6c17\u3001\u7d4c\u6e08\u72b6\u6cc1\u3001\u6d41\u884c\u3001\u8a71\u984c\u6027\u306a\u3069\u3001\u5206\u6790\u3059\u308b\u9805\u76ee\u306f\u30aa\u30d7\u30c1\u30e5\u30cb\u30c6\u30a3\u3068\u540c\u3058\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30c8\u30ec\u30fc\u30c8\u306f\u3001\u660e\u78ba\u306b\u306a\u3063\u305f\u3068\u3057\u3066\u3082\u81ea\u793e\u306e\u52aa\u529b\u3067\u306f\u5909\u3048\u3089\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3055\u307e\u3056\u307e\u306a\u8105\u5a01\u306e\u4e2d\u3067\u3001\u4eca\u5f8c\u81ea\u793e\u304c\u3069\u306e\u3088\u3046\u306a\u7d4c\u55b6\u6226\u7565\u3092\u304a\u3053\u306a\u3048\u3070\u8105\u5a01\u3092\u907f\u3051\u3066\u58f2\u4e0a\u306b\u3064\u306a\u3052\u3066\u3044\u3051\u308b\u306e\u304b\u3092\u8003\u3048\u308b\u6750\u6599\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SWOT\u5206\u6790\u3067\u308f\u304b\u308b\u3053\u3068<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/stg.adsell.jp\/blog\/wp-content\/uploads\/2023\/08\/pexels-kindel-media-7688164.jpg\" alt=\"\" class=\"wp-image-986\" srcset=\"https:\/\/stg.adsell.jp\/blog\/wp-content\/uploads\/2023\/08\/pexels-kindel-media-7688164.jpg 640w, https:\/\/stg.adsell.jp\/blog\/wp-content\/uploads\/2023\/08\/pexels-kindel-media-7688164-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">https:\/\/www.pexels.com\/ja-jp\/<\/figcaption><\/figure>\n\n\n\n<p>SWOT\u5206\u6790\u3067\u30014\u3064\u306e\u8981\u7d20\u306b\u5206\u3051\u3066\u81ea\u793e\u306e\u73fe\u72b6\u3092\u6319\u3052\u308b\u3060\u3051\u3067\u306f\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>4\u3064\u306e\u8981\u7d20\u3092\u4f7f\u3044<span style=\"background-image: linear-gradient(transparent 60%, rgba(142, 209, 252, 0.5) 60%)\" 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